Basic Attention Token is a decentralized digital advertising platform based on the ETH blockchain. Platform consists of several elements including a digital advertising marketplace and a reward system for users. Read the new StealthEX article and find all the interesting features of the BAT coin.
Goals Of The BAT Advertising Ecosystem
The objective of BAT is to provide a better solution to advertisers, publishers, and users. The project solves the following problems:
- There is a huge amount of unnecessary, meaningless, and distracting advertisements on the Internet. Users deploy ad-blocking programs like AdBlock, but the owners of Internet resources suffer from this because they do not get as much money as they could.
- For targeted advertising, browsers collect and analyze user requests and other data. Many sites do the same. Only a small number of people use VRP and proxies, everyone else just has to deal with ads that are similar to what they were looking for recently. A huge amount of private data falls into the databases of search engines and sites. Targeting is still not perfect, which means that building a 100% reliable marketing strategy is not possible.
- Bots that click ads harm advertisers who buy ad placement from search engines. Bots that raise sites to the top of search results disrupt the normal operation of search engines and also negatively affect advertisers. For example, a site is artificially raised to the top, the price of advertising on it is expensive, but there is no real return because this content is not interesting to live visitors.
What Is Brave Browser?
The Brave Browser, part of the Basic Attention Token project, works in a way that everyone benefits from:
- By default, the browser is ad-free. For voluntary viewing of advertisements, a fee is paid in BAT. The user is protected from collecting private information using the anonymity shield.
- Advertisers can collect targeting data, but they cannot access the rest of the data. It is extremely difficult or even impossible to write bots for the Brave browser, which means that the advertiser will not suffer from cost overruns for a PR campaign.
- BAT remuneration is paid to the owner of a website, forum, or another web resource that contains advertisements. All BAT recipients can exchange tokens for real money, fiat, or cryptocurrency.
The mechanism of the Brave browser is similar to how cryptocurrency faucets work. They pay a small fee for viewing ads. Applying this idea across the entire search engine will make the internet more user-friendly. And the absence of bots and payments for the attention of visitors will appeal to advertisers and site owners.
Compulsory ad display has many drawbacks, but it also has a plus. A product or service can be ordered by a person who did not initially plan to do this and was not even going to watch a commercial or click on a banner. It is not yet very clear how the Brave browser will tackle the problem of reaching cold audiences. Without reaching a cold audience, the number of people willing to watch ads for money will be very small
What Is BAT Coin?
The Basic Attention Token (BAT) is created using the ERC-20 protocol developed by the Ethereum platform.
Key characteristics of BAT crypto:
- Trading ticker — BAT.
- The date of the start of the emission is June 1, 2017.
- Maximum emission — 1,500,000,000 BAT.
- Mining is not provided.
Users are rewarded in BAT for viewing ads. Publishers get revenue from ads paid in BAT crypto.
Advertisers buy advertising space with BAT coin.
Basic Attention Token BAT Crypto Price Prediction
According to Trading Beasts, the BAT coin might trade as $1.669 by the first quarter of 2022. Experts from DigitalCoinPrice believe that by 2025, Basic Attention Token (BAT) might reach $3.25. Based on WalletInvestor forecasts, the BAT price prognosis for 2026 is $3.345.
Today BAT price is $1.0725.
Where Can I Store A BAT Coin?
Basic Attention Token can be stored on Ethereum wallets. On the official website, the developers emphasize that they do not recommend specific ETH wallets, but MyEtherWallet and Ledger Nano S are popular.
And of course, Brave wallet is the official wallet for BAT token.
Is Bat Crypto A Good Investment?
The Basic Attention project has a good conception and a strong team of developers and advisors. According to some experts, you can invest from 1 to 3% of your cryptocurrency portfolio in this asset, but it is worth tracking the news. When favorable news appears, the share can be increased, and if during the year it turns out that interest in the browser is falling, then these tokens can be exchanged for something more liquid.
Where Can I Buy A BAT Crypto?
The Basic Attention Token (BAT) can be bought on the following exchanges: Binance, Huobi, ChaoEX, Liqui, Vebitcoin, LaToken, Binance, Gate.io, Ethfinex, Mercadox, BigOne, Livecoin.
And, of course, the best place to buy BAT is StealthEX. It is a service providing non-custodial cryptocurrency exchanges. You do not have to create an account or disclose any personal information to use our platform. Moreover, users do not store the funds on StealthEX — the exchanges are performed wallet-to-wallet. BAT is also traded with fiat currencies: USD, EUR, RUB, and GBR.
How To Buy BAT Cryptocurrency?
Just go to StealthEX exchange and follow these easy steps:
- Choose the pair and the amount for your exchange. For example, BTC to BAT coin.
- Press the “Start exchange” button.
- Provide the recipient address to which the coins will be transferred.
- Move your cryptocurrency for the exchange.
- Receive your coins!
You are more than welcome to visit the StealthEX exchange and see how fast and convenient it is.
The views and opinions expressed here are solely those of the author. Every investment and trading move involves risk. You should conduct your own research when making a decision.
Originally published at https://stealthex.io.